Cash Flow vs Profit: Understanding the Difference and Why It Matters

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Cash Flow vs Profit: Understanding the Difference and Why It Matters


Updated 17/07/2025

Part 8: How an Accountant Can Help

Whether you’re a startup, a growing business, or a seasoned entrepreneur — your accountant is one of your most important allies.

A great accountant does far more than file tax returns. They help you understand, monitor, and improve both your cash flow and profit — guiding smarter decisions and preventing costly mistakes.

🧾 What a Good Accountant Will Do

✅ 1. Monitor Cash Flow

  • Set up regular reports and forecasts

  • Track incoming vs outgoing cash

  • Help plan for VAT, PAYE, and Corporation Tax

  • Spot warning signs of shortfalls early

✅ 2. Analyse Profitability

  • Provide monthly or quarterly P&L breakdowns

  • Highlight low-margin products or services

  • Advise on pricing strategies

  • Help cut unnecessary overheads

✅ 3. Offer Strategic Advice

  • Explain the financial impact of hiring, investing, or expanding

  • Help secure funding or loans by preparing financials

  • Support with budgeting and scenario planning

  • Introduce tools to streamline financial management

✅ 4. Ensure Compliance

  • Submit VAT, PAYE, and CT600 returns on time

  • Keep your accounts up to date with HMRC and Companies House

  • Advise on allowable expenses, dividends, and directors’ loans

  • Stay on top of Making Tax Digital (MTD) rules

🤝 How to Get the Most from Your Accountant

  • Communicate regularly — not just at year-end

  • Provide information on time (bank statements, invoices, receipts)

  • Ask questions — a good accountant will simplify the jargon

  • Be open about business changes (e.g. new staff, new locations)

🧠 Bonus Tip

Look for an accountant who uses cloud software (like Xero, QuickBooks or FreeAgent). This allows for real-time collaboration, shared dashboards, and faster answers when you need them.

💬 “Your accountant shouldn’t just count your money — they should help you make more of it.”