Cash Flow vs Profit: Understanding the Difference and Why It Matters
Cash Flow vs Profit: Understanding the Difference and Why It Matters
Updated 17/07/2025
Part 8: How an Accountant Can Help
Whether you’re a startup, a growing business, or a seasoned entrepreneur — your accountant is one of your most important allies.
A great accountant does far more than file tax returns. They help you understand, monitor, and improve both your cash flow and profit — guiding smarter decisions and preventing costly mistakes.
🧾 What a Good Accountant Will Do
✅ 1. Monitor Cash Flow
Set up regular reports and forecasts
Track incoming vs outgoing cash
Help plan for VAT, PAYE, and Corporation Tax
Spot warning signs of shortfalls early
✅ 2. Analyse Profitability
Provide monthly or quarterly P&L breakdowns
Highlight low-margin products or services
Advise on pricing strategies
Help cut unnecessary overheads
✅ 3. Offer Strategic Advice
Explain the financial impact of hiring, investing, or expanding
Help secure funding or loans by preparing financials
Support with budgeting and scenario planning
Introduce tools to streamline financial management
✅ 4. Ensure Compliance
Submit VAT, PAYE, and CT600 returns on time
Keep your accounts up to date with HMRC and Companies House
Advise on allowable expenses, dividends, and directors’ loans
Stay on top of Making Tax Digital (MTD) rules
🤝 How to Get the Most from Your Accountant
Communicate regularly — not just at year-end
Provide information on time (bank statements, invoices, receipts)
Ask questions — a good accountant will simplify the jargon
Be open about business changes (e.g. new staff, new locations)
🧠 Bonus Tip
Look for an accountant who uses cloud software (like Xero, QuickBooks or FreeAgent). This allows for real-time collaboration, shared dashboards, and faster answers when you need them.
💬 “Your accountant shouldn’t just count your money — they should help you make more of it.”
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