Cash Flow vs Profit: Understanding the Difference and Why It Matters
Cash Flow vs Profit: Understanding the Difference and Why It Matters
Updated 17/07/2025
Part 9: What Business Owners Can Do Better
Even with the best accountant, the success of your business comes down to the decisions you make day to day. The more you understand your numbers, the more control you have.
Here are practical steps every business owner can take to improve both cash flow and profit — no finance degree needed.
📈 1. Know Your Numbers
You don’t need to be an accountant, but you should know:
What your bank balance is today
What your biggest monthly costs are
When your tax bills are due
Your monthly break-even point
Tip: Review your cash position weekly and your profit monthly.
📥 2. Invoice Promptly & Follow Up
Late payments kill cash flow. Make sure you:
Invoice as soon as work is complete
Set 7–14 day terms where possible
Use automated invoice reminders
Consider early payment discounts or deposits
Stat: UK SMEs are owed an estimated £23 billion in late payments at any time (source: FSB).
📤 3. Cut Wasteful Spending
Ask yourself:
Is this cost essential, helpful, or just a habit?
Am I overpaying for subscriptions or services?
Could I renegotiate supplier terms?
Cutting just 5–10% of overheads can make a big difference.
📦 4. Improve Your Margins
Sometimes it’s not about selling more — it’s about making more from each sale:
Raise prices (especially if overdue)
Upsell or bundle services
Switch to more profitable offerings
Review supplier costs regularly
📊 5. Use Tools That Save Time & Errors
Manual spreadsheets lead to mistakes. Instead:
Use cloud accounting tools (Xero, QuickBooks, FreeAgent)
Automate bank feeds and reconciliation
Track expenses via mobile apps
Schedule reports and alerts
📚 6. Invest in Financial Education
Take a short course or ask your accountant to walk you through reports. The more confident you are with the numbers, the better your decision-making becomes.
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